Holistic Marketing for Women Farmers

Programme: Leonardo da Vinci - Development of innovation

Project number: 142398-AT-LMP

With over 60 % of the population in the 27 Member States of the EU living in rural areas, which cover 90 % of the territory, the strengthening of rural development has become an overall EU priority. Women farmers and their production of locals specialities can be a “treasure” for European culinary culture and diversity. However, inadequate marketing skills do not use this potential.

• empower women farmers in their professionalisation as producers of local specialities and  to increase their competences in marketing
• develop a structured internet based self learning programme and a toolbox for a holistic marketing approach
• provide a demonstration of best practice examples,
• design the materials in a user friendly form and adequate for the target group focus on sustainable and long-term optimisation in the marketing approach
• sustain the availability of marketing tools through the web site for at least  five years after the end of the project.

Project duration: Dec. 2008 - Dec. 2010